Lead better. Stay you.
Build confidence, authority and credibility for your next level of leadership.
Hello, I’m Val.
Ambitious, human-centric leaders work with me because they want to achieve more but can feel they are holding themselves back.
I’m a leadership coach, identity consultant, TEDx speaker on ‘The Art of Owning Your Story’ and former brand strategist with two decades of experience under my belt. My unique methodology, The StoryMasters® Method, applies tried and trusted brand building principles to leadership identity development.
Through my six month StoryMasters® programme, I guide my clients to understand who they truly want to be, then build the confidence, authority and profile to become it.
Working with me, clients build their inner wisdom, get recognised for their value, gain confidence for more senior roles and become highly respected by board and peers alike - while making an impact they believe in.
I went from feeling like I was lacking a bit of purpose, confidence and clarity, to feeling completely confident in the value I bring and securing a CEO role where I know I can make a difference. What’s been different about this experience is it enabled me not just to be proud of what I’ve achieved, but who I’ve become.
Ceri Theobald - Chief Executive, Lincolnshire Housing Partnership
For individuals
1:1 coaching to help you step into more purpose, confidence and success
For organisations
Workshops, group coaching and bespoke consultancy to develop your leaders
Approach
StoryMasters Leadership Coaching is a roadmap for shifting your identity to take you from where you are to where you want to be.
It goes beyond textbook theory that gives you the right answers but still leaves you unsure. It’s more than personal brand building - which is so often associated with becoming an online celebrity but lacks substance.
This is about facilitating deep transformation that shows you how to take control of your mindset, emotions and habits and show up with confidence to get the rewards and recognition you deserve - without losing your personality or what makes you ‘you’ in the process.
StoryMasters Leadership Coaching will set you up for success, not just for your next leadership transition but beyond.
IDENTITY
Find your purpose
Discover your style
Define your value
INSIDE STORY
Shift your mindset
Change your habits
Build your confidence
INFLUENCE
Raise your profile
Develop your presence
Grow your impact
See services for individuals here and organisations here.
I connected with Val after I started in a new role and was feeling slightly out of my depth and like my confidence was dipping. In the six months we worked together, I was diagnosed with ADHD and she gave me a safe space to sort the emotions I was going through, work out what I’m great at, where I should spend my time and where to show up confidently.
Working with Val set me up for success. I subsequently led the launch of EY’s award-winning UK Neuro-Diverse Centre of Excellence, built my profile as an expert in neurodiversity and then set up my own successful neurodiversity consultancy, PegSquared.
