
Get known, respected and valued as a highly credible leader
With The StoryMasters Method®
Build confidence, authority and credibility for your next level of leadership so you can be better, and create change, for good.
About you
You’re a CEO, director or department head who wants to be better at leading yourself and those around you. You know if you’re able to work on this core skill you’ll get the recognition, promotion and rewards you deserve. You’re tired of doubting if you’re enough and questioning what you want. You’re ready to change how you’re showing up and step into all you’re capable of - in your current role or your next.
Sure you want influence, progression and recognition - but you also care about making a difference for the people you lead. You know working on yourself is not just for you but for those around you. You are a change-maker and you’re here to make an impact - you know change starts with you.

StoryMasters Leadership Coaching is for you if:
You want recognition and progression in your career
You’re ready to step into your next level identity as a leader, but you’re not sure how
You often question or doubt yourself - even though you know you get results on paper
You know you’re capable of more - but you undermine yourself or find yourself holding back in the boardroom or with senior peers
You’re looking for more than a polish of your external profile - you know that working on your identity is much deeper than that
You know accountability helps you make progress and keeps you on track
You want to redefine who you are as a leader while staying true to who you are.

Looking for validation outside of yourself is actually holding you back.
You’re waiting for someone to tell you to speak up, show up, be the one. And sometimes you feel you’re enough - but the confidence never quite sticks.
You’ve listened to podcasts, read the books and collected more skills, yet you still feel like something’s missing. Because the truth is, becoming a confident, credible leader isn’t about learning more, it’s about seeing who we are and deciding who we want to be.
Imagine…
You’ve become a leader who people trust implicitly. You’re the one they want to work with and seek out for advice. Despite high demands on your time and energy, you show up with composure and people listen to your expertise. But you don’t just look the part - you feel it too. You’re in control of your mindset, emotions and habits. You’ve stopped doubting yourself - you know you belong at the table and speak out with confidence to influence board and peers alike. Now nailing your next-level of leadership is inevitable - because you’re completely confident in the value of what you bring.
The biggest difference that coaching with Val has made is to my confidence. Now I know I’m able to tackle anything - I have complete confidence in myself and trust myself to show up completely. I thought I had to change who I am but Val helped to bring out everything I needed from within me.
Sam, Consultant
How can we work together
StoryMasters Leadership Coaching
Through my StoryMasters Leadership Coaching, I integrate leadership identity development with transformational coaching to guide you away from perfectionism and people-pleasing and towards more courage, confidence and authenticity in your leadership and life. This is a six-month experience for leaders who want to understand where they truly want to be, then build the confidence, authority and credibility to get there.
What’s typically included?
Upfront 90-minute discovery deep dive
Monthly 50-minute coaching sessions via Zoom (in person available to local client
Personalised leadership identity blueprint to capture your essence and style
A strengths, personality or emotional intelligence assessment (EQ 360 or additional assessments available as optional add ons)
Curated confidence-building and leadership identity development resources
Two 20-minute SOS calls (useful for when you need extra support or a debrief when navigating personalities, presentations or team challenges)
Post-coaching questionnaire and 15-minute check in call following completion of programme
Sponsor input and feedback if required
Investment: From £3k + VAT
Self-funding? Ask me about my self-funding pricing options. Payment plans are available upon request
Bespoke coaching packages and VIP days for senior leaders ready for more also available.

I went from feeling like I was lacking a bit of purpose, confidence and clarity, to feeling completely confident in the value I bring and securing a CEO role where I know I can make a difference. What’s been different about this experience is it enabled me not just to be proud of what I’ve achieved, but who I’ve become.
Ceri Theobald, Chief executive, Lincolnshire Housing Partnership
Let’s connect
My coaching blends my 20 years experience of building brand identities and a holistic coaching approach that draws on neuroscience, positive psychology, transactional analysis and systems thinking to help you transform your mindset, emotions and behaviours for sustainable, feel good success.